Strategy
As a premium supplier of tools and accessories for refrigeration and climate technology, we want to offer our customers the highest level of quality - not only at product level, but also in the service sector. Since our foundation, our global customers have valued the high availability and fast delivery of high quality tools and products. We develop innovative products. In direct dialog with users, we learn about their everyday needs. Based on this knowledge, we develop targeted solutions that generate added value for refrigeration engineers. This market proximity is also pursued by our sales department. We support our partners in the market through continuous knowledge transfer and jointly coordinated marketing activities. As a brand, we cultivate our perception in the market and prove our reputation as a premium supplier with first-class tools and services.